I was invited as a guest critic at a presentation of student work on the topic INSTRUCTABLE VIDEOS for a new logo for human rights.
The logo is the result of a crowd sourcing competition at Jovoto and was financed by the German Ministry of Foreign Affairs. It is representing a mix between a dove and a human hand. The task of the students is to create a viral video that is spreading the logo worldwide or that is instructing them to re-draw, re-construct, re-play the logo.
It was very interesting to discuss about viral videos and the needs of a logo for such a precious goods such as human rights.
The workshop is led by Prof. Axel Kufus (UDK Berlin) and media artist Daniel Schulze (bitsbeauty).
see the student work here: